WHO We ARE

Erik Barmack

Founder/CEO

Erik has worked in television production, distribution and digital media development for 25+ years. Most recently, he founded Wild Sheep Content, a production and packaging company that has sold over twenty-five projects to twelve global partners over its four years of operation.

Previously, he has served in a variety of senior executive roles at Netflix focusing on the production and distribution of international content, with oversight over multi-billion dollar budgets and large, international teams, which made shows such as THE WITCHER, CASA DE PAPEL, KINGDOM, and SACRED GAMES.

In addition, Erik created the original anime initiative at Netflix. In his 8+ years at Netflix, he also served as Vice President, Head of International Originals.

MediaPro, a top producer and distributor in Europe, has also invested in Wild Sheep Content and is a key distribution partner on several projects

JIMENA RODRÍGUEZ

HEAD of WILD SHEEP LATAM

With +20 years of experience in the Entertainment Industry, Jimena has ventured professionally in the areas of marketing and film production, as well as in the distribution and exhibition sectors. In February 2023, Jimena joined Wild Sheep Content as Head of LatAm.

Prior to this, Jimena formed the first vertically integrated film distribution company (production-distribution) in Mexico. She then went on to produce a short film screened at the Tribeca Film Festival, a film that opened at the Sundance Film Festival, and a number of other feature films, including "El Vestido de la Novia” released in LatAm and the US on Vix+, "3 Idiotas", which was the second top grossing film in the 2017 Mexican box office, and the Netflix original "Invitation to a Murder”, which features an all-star cast and is set for a Summer 2023 release. 

In the distribution and exhibition sector, Jimena has led the release efforts of more than 10 Mexican and international films, including two documentaries that broke box office records in the country, and has worked to promote more than 15 film festivals in Mexico. 

Jocelyn Wexler

Development Exec

Jocelyn has been at Wild Sheep since 2020. She is responsible for creative materials and pitch decks, finding/acquiring new IP, and has spent considerable time in writers' rooms steering development.